What to expect from our featured new casinos

UK Licence

It goes without saying that if the UK Gambling Commission (UKGC) hasn’t approved the operator, you won’t find them here. This cuts out quite a few casinos. As much as these non-UK licensed brands try to convince us, we won’t include them on this site.

The UKGC prevents gambling from being a source of crime or disorder, ensures gambling is conducted in a fair and open way and protects underage and vulnerable people from being harmed or exploited by gambling.

Operators are subject to licence reviews, and the UKGC will take regulatory action against any casinos that aren’t compliant with current regulation and guidelines. All things considered, this means you’re in safe hands. UKGC licensed casinos guarantee secure payments, fair gaming and fast payouts.

Better bonuses

The operators behind the latest online casino sites are keen to attract and maintain a loyal following. What better way to start than with a jaw-dropping new customer bonus? Bonuses are a huge draw for casino players, so it’s a logical place for these brands to start.

While many might assume that the biggest brands have the most to offer new players, it’s actually new casinos that have the upper hand here. Some of the best deals come from new casinos looking to get their name out there and show off what they have to offer. No deposit free spins and no wagering deals are among the freebies you can expect from the latest sites- you can even claim mobile no deposit bonuses!

Remember, the biggest bonus isn’t always the best one. The most valuable bonus is one that gives you the best chance of walking away with your earnings. This means the three-figure matched deposits offered by some of the biggest brands in the game aren’t always your best bet. Huge sums of casino bonus funds often come with sky-high wagering requirements, among other limits – all designed to prevent players from withdrawing their bonus earnings.

Rather than matching these established brands pound for pound, some of the best new sites are offering player-friendly deals instead. Casinos boast no deposit deals, low wagering bonuses and some are even doing away with wagering requirements altogether, offering no wagering bonuses. PlayOJO, for example, offer up to 80 wager free spins. All you need to do is deposit a minimum of £10 and you’ll get one free spin for every £1 deposited. The success of these bonuses has seen bigger brands like BGO follow suit to adopt a no wagering policy towards all their promotions too.

A fresh, new look

There are a number of brand new independent casino brands starting from scratch to bring a fresh, new look to the table.  However, some new casino sites that launch do have a sense of déjà vu about them. Have I seen this before? Often the answer is yes – just with a different colour scheme and logo. Some new operators turn to ‘white label’ platforms such as Nektan and Jumpman gaming.

Nektan takes care of the website design, games collection and customer service for many of these new sites. With a network of 75 brands, it’s easy to see why some sites look so similar. A generic design is a small price to pay considering what a partnership with Nektan can offer:  games from top providers like IGT, NetEnt and Microgaming, as well as the integration of popular payment methods, like PayPal. Features like these are simply unattainable for some new upcoming sites.

Other more established companies have the means to develop new brands in-house. Ivy is one such example, known for launching new sites frequently. Their impressive portfolio includes Spinland, Casimba and Spin Station.

Of course, there’s nothing wrong with operators launching multiple online casinos with different skins and branding. The bonuses do often vary a lot between them, but what we really like to see is innovation. Clever features, unique design, and smart ideas – casinos that tick all these boxes get bonus points from us.

New features

With a product in place that already satisfies customers, it can often be harder for long-standing brands to introduce radical changes and innovative new features without the risk of alienating loyal players. Fortunately, new casinos don’t share this problem and can switch things up. Multi-screen slots are just one example of such innovation. Players can spin the reels on multiple games at once in an attempt to land more wins in a shorter space of time. Some casinos even offer a multi-screen feature for table games. Often referred to as ‘multi-tabling’, it’s a great way for poker players to increase the number of pots they have access to at one time.

In-game additions aren’t the only way new casinos are changing the game. Loyalty rewards and promotions are offered at most good casinos, but a number of new sites have taken lead in spicing things up in these areas. Promotions now feature leaderboards which allow players to compete against each other for a share of huge jackpots and the top spot. Loyalty rewards, on the other hand, are no longer open to VIPs only- they’re available to all users, who can start earning their way to the top of a ranking system, similar to those found in video games. The higher you rank, the bigger your rewards!

Reliability

New is a good thing, except when it isn’t. Sometimes a brand will rush to launch and come to market with sub-par customer service, limited games selection and buggy website. Fortunately, we’ve found plenty of new gambling sites that have done their homework and launched a reliable product that’s ready to delight customers from day one.

Plus, there’s a temptation to think that new casinos might be less trustworthy than their more aged counterparts. But we’ve ensured that all the new casinos listed here are licensed to operate in the UK in 2019, meaning they pass the required security checks, they’re compliant with current regulation, and your deposits are safe.

Staying ahead of the pack

A good selection of slots and classic table games is a staple of any casino worth playing at. Plenty of sites feature variations of these games, but the most innovative casinos feature games that provide entirely new experiences such as live dealer tables, virtual reality casino and mobile casino apps.

Live dealer tables give players the chance to participate in the most realistic, immersive casino experience available online. Whether you opt for live dealer blackjack or roulette with a live croupier, you’ll be able to play with high betting limits and experience the social aspect of casino games that virtual titles simply can’t provide.

Sign up with a top-rated new casino

Now that you’ve got the lowdown on what to expect from a new casino, and how to sign up and play your favourite games online, you’re probably ready to pick out your perfect place to play online. Our expert review team has put together an awesome list of the hottest new casinos, so all that’s left for you to do is compare, sign up and claim your new customer bonus today!