How we narrow down the long list of newly-launched casinos:

1. Stay on the pulse

   First point of call is to make sure we don’t miss any new casino launches in the UK market. We track various sources to ensure we’re among the first to find out when a new brand is launching on our shores. On top of this, we watch other European markets including Scandinavia very closely – when these brands cross the channel, we’ve already sized them up pretty well.

2. Forget those without a UK licence

   It goes without saying that if the UKGC hasn’t approved the operator, you won’t find them here. This cuts out quite a few casinos. As much as these non-UK licensed brands try to convince us, we have no plans to include them on this site.

3. Ensure it's not a half-baked launch

   New is a good thing, except when it isn’t. Sometimes a brand will rush to launch and come to market with sub-par customer service, limited games selection and buggy website. We prefer it when casinos have done their homework and launch a product that’s ready to delight customers from day one.

4. Assess style versus substance

   Some new casino sites that launch do infact have a sense of déjà vu about them. Have I see this before? Often the answer is yes – just with a different colour scheme and logo. Now there’s nothing wrong with operators launching multiple online casinos with different skins and branding. The bonuses do often vary a lot between them. But what we really like to see is innovation. Clever features, unique design, and smart ideas. These ones get bonus points from us.

5. Prioritise generous bonuses

   A big draw of newly-launched casinos are their bonuses. The casinos are keen to attract and maintain a customer base, and with bonuses being the number one factor in choosing a casino, it’s a logical place for them to start. Remember, don’t focus too much on the £ amount – that’s simply the cap on bonus funds. The percentage bonus tells you how much your deposit will be multiplied by, and with these ‘match’ percentages ranging from 25% to 300%, it can make all the difference. Free spins and no deposit offers are also common amongst the newest casinos.

6. Accept that certain features are less common

   It may sound like newer always means better. But there are some features that are tricky to find at the latest sites. A common one is PayPal – online casinos don’t always find it easy to get approved to work with them. One loophole is that when a larger group launches a new brand, they can benefit from their ‘older sibling’s’ existing relationship with PayPal. Play OJO is one example – a fresh, novel casino concept from the creators of Slots Magic – both of which feature the highly sought after PayPal deposit method.