More About Novomatic
With a rich history spanning over four decades, Novomatic is one of the most distinguished names in the casino industry. The company was founded in Austria by Johann Graf, an Austrian businessman who — prior to entering the gambling landscape — had previous experience importing pinball machines.
Novomatic was formed in 1980, and the following decade saw the Admiral casino brand established throughout Europe, the development of bespoke microprocessors for use in video slot machines, and the launch of the company’s legendary video poker cabinet, American Poker II. By the turn of the millennium, Novomatic had expanded its operations to over 30 countries and brought further innovations to the industry, such as its Coolfire platform for interactive live casino games.
But Novomatic wasn’t stopping there. Each passing year saw the company grow both organically and through acquisition. The release of new slots cabinets offering Game Mixes, which allowed players to enjoy all their favourite Novomatic titles on one machine, further enhanced Novomatic’s reputation. In 2010, the company acquired the game developer Greentube, signalling the start of its foray into the online gambling world.
Today, Novomatic is one of the largest gambling groups worldwide, with over 21,000 employees across almost 2,000 venues in more than 45 countries. The company has over 200,000 gaming terminals in operation, including immensely popular slots like Book of Ra, Mega Joker, and Lucky Lady’s Charm. The company continues to innovate, having launched its biometric registration and payment system for use in brick-and-mortar casinos in 2013. Also involved in sports betting, Novomatic opened Admiral Arena Prater in 2017, Europe’s largest sports bar.
In the online world, the company previously developed live dealer games through Extreme Live Gaming, which was acquired by Pragmatic Play in 2018. However, subsidiary Novomatic brand Greentube has recently inked deals with the likes of Evolution and Authentic Gaming to provide the live dealer suite at some of its online casinos — so you won’t miss out on the live action if that’s what you prefer!