What Sets the Biggest Sites Apart?
There are a multitude of reasons as to why playing at one of the biggest online casinos is worth your while. How these factors are ranked in terms of importance will depend on the gambling preferences of the individual, but excelling in all of the areas below is often what sets the biggest sites apart from the rest of the field.
You’ll notice that one area we haven’t listed here is bonuses. This is because often, smaller, newer online casinos pull out all the stops to offer their customers outstanding bonus deals – a tactic that’s seen as their best opportunity to outmuscle the more established competition and attract as many new players as possible. So while the biggest sites offer an awful lot, this doesn’t mean there isn’t something worth pursuing at a smaller or newer online casino.
Range of Games
You don’t become one of the UK’s biggest casinos without a suitably impressive games library. This doesn’t just mean ticking all the boxes in terms of games categories – such as slots, table games, live dealer experiences, bingo, and scratch card games – it also means offering significant depth within these categories.
For example, the best online casinos will be able to break their collection of slots down in a variety of different factors. This includes being able to arrange these games by theme, variance, and style, as well as by their mechanics, such as progressive jackpot and Megaways titles.
In their table games portfolio, the biggest casino sites will also offer great depth by way of game variations. If you’re heading to the roulette wheel at a top casino, you’ll want to see the latest innovations alongside standard European, French, and American variants, all available to play in both a random number generator (RNG) and live dealer context.
At the risk of sounding redundant, big casino sites are wealthier than small ones. This means they have more resources at their disposal to keep up with modern gambling trends. Although mobile gameplay can hardly be thought of as a new concept, the ability of larger sites to excel in this area is of significant benefit to their players.
All online casinos – no matter how big or small – will make efforts to optimise their site for the mobile screen. But the casinos at the top of the food chain will go beyond this, developing their own bespoke apps for members to download. These apps almost always offer a superior gambling experience to betting in the web browser, with faster loading times and quicker access to bonuses and promotions.
Casinos and Sportsbooks
When betting sites reach a certain size, they’re able to offer their members the two main verticals of online gambling: casinos and sportsbooks. Marrying these two betting options under one account allows gamblers to switch between the two with minimal fuss, dabbling in a hand of poker in one moment and placing a bet on the football in another.
This isn’t always a given, but larger online casinos tend to give their customers more options at the cashier page in comparison to smaller sites. Offering a decent range of payment options for both deposits and withdrawals is beneficial in two ways: one, it offers gamblers convenience when they come to pay for their bet; and two, it opens the casino up to the possibility of executing fast withdrawals. The best online casinos in this category will include bank transfers, e-wallets, prepaid cards, and pay by phone services on their payment method menus.
Things can occasionally go wrong at a betting site, whether it’s a problem with a withdrawal or a member struggling to gain access to their account. In these moments, players need to know they can rely on decent customer service to resolve the issue as soon as possible. The UK’s biggest casinos are able to allocate more resources to ensuring their customer services are smooth, responsive, and helpful, which goes a long way to enhancing their reputation. The best sites in this area will make use of a range of communication channels 24/7, 365 days a year.