The 2021 edition of Safer Gambling Week, formerly known as Responsible Gambling Week, has been confirmed for the week of 1-7 November.
This year’s event will be the fifth consecutive year that the initiative has been held since its original launch back in 2017.
Industry companies and stakeholders will aim to keep the conversation going in the UK about how to gamble safely, with messaging and other initiatives planned.
Looking to build on last year’s success
Last year, Safer Gambling Week gathered 19 million impressions on social media. This was a 19% increase compared to 2019’s iteration.
The Safer Gambling Week website also received 18% more visits over the course of the seven-day event compared to 2019.
Last year’s event was held in the midst of the COVID-19 pandemic. Casinos, betting shops, bingo clubs, and amusement arcades were all forced to close during or around the event in an effort to reduce the spread of the virus.
During Safer Gambling Week 2020, operators also noted that the use of their self-exclusion tools and other protective technology increased.
“I’m sure Safer Gambling Week 2021 will be even better”
Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), shared his thoughts on Safer Gambling Week 2021:
“Last year’s event was a huge success despite the pandemic and, with the prospect of betting shops and casinos being open when this year’s takes place, I’m sure Safer Gambling Week 2021 will be even better.
“Our members already demonstrate their commitment to safer gambling through things like increased funding for research, education and treatment, the whistle-to-whistle ban on TV betting commercials during live sport, and strict ID and age verification checks.
“Safer Gambling Week is a great opportunity to highlight this fantastic work and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”
Meanwhile, Bingo Association CEO Miles Baron said:
“As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”
