Online gaming supplier NetEnt has announced the launch of a new slot game themed on Gordon Ramsay’s Hell’s Kitchen™.
The release of the new slot title coincides with the recent announcement that the show will be renewed for a 20th season.
NetEnt’s newly-launched game will feature a number of Ramsay catchphrases, as well as various symbols related to the programme.
What will the game include?
In the game, scatter symbols – consisting of three of Ramsay’s stares – will activate Team Challenge Free Spins. In this, there will be two separate play areas. Consisting of a red and blue team, this is designed to mimic Ramsay’s cooking competitions.
Players are invited to choose one of the teams. If they land a winning payline, they will enter Gordon’s Bonus Game. Here, random prizes are hidden behind video slot menus; these could be up to five times the value of the bet.
NetEnt was acquired by Evolution Gaming in 2020 but continues to develop products under the existing brand. Evolution Chief Product Officer Todd Haushalter commented on the new slot game:
“This is a genuinely fun game that is rich with bonus features that are not found in any other slot. We pride ourselves on bringing new playing mechanics to the industry.
“The team did an amazing job with this game and they did a brilliant job capturing the essence of Chef Ramsay and Hell’s Kitchen™. I am sure players are going to love it.”
Hell’s Kitchen™ started in the UK and was first aired in 2005. Since then, it has become popular worldwide – including across the Atlantic in the US. At the moment, the 19th season is being broadcast on FOX.
Ramsay himself has enjoyed success in the cooking industry across the world. He has received 16 Michelin stars over the duration of his career.
NetEnt secured a deal to create this slot game through Global Merchandising Services, which is Ramsay’s licensing agent. Jens Drinkwater, the company’s Licensing Manager, said:
“NetEnt’s reputation as a leader in creating branded entertainment products was a determining factor in working with them for the Gordon Ramsay Hell’s Kitchen™ video slot. We are proud of the game and are sure fans of the show will love it.”