Online casino site Casumo has announced a partnership with beBettor, a data science and technology company headquartered in London.
Through the new relationship, Casumo will enhance its responsible betting capacity in a variety of ways.
Casumo has already conducted numerous responsible gambling initiatives in the past few years, notably through its partnerships with professional sports clubs in the UK.
Improving player protection
Casumo will integrate the beBettor affordability application programming interface (API) into its software. Through this, the operator will be able to improve its affordability checks.
The API will also play a role in providing clear evidence that players showing problematic gambling tendencies have received the necessary treatment. Moreover the technology will assist if anti-money-laundering investigations need to be carried out.
BeBettor CEO Harry Cott spoke about the partnership with Casumo and had the following to say:
“The beBettor team and I are delighted to be partnering with Casumo on affordability.
“We are constantly improving our affordability technology platform and are delighted to be sharing this value with Casumo through our real-time Affordability API and brand new big data analytics tool: beBettorHQ.”
BeBettor’s technology is tailored for each individual and comes with a ‘geo-affordability’ function. This feature allows for real-time affordability checks, plus income estimates for each player.
Casumo Director of Compliance Mario Petraglia also spoke about the partnership with beBettor. He said:
“We are really excited to partner with beBettor. The frictionless affordability checks beBettor provides enrich the data we already have on our customers.
“This means we can apply suitable protections for each individual checked and create personalised user experiences whilst protecting our customers from harm. As regulation evolves in the UK market we look forward to working closely with beBettor to refine and improve our responsible gaming frameworks.”
In addition to Casumo, beBettor has also partnered with BetBull this year. The duo signed a partnership back in January.
Like Casumo, BetBull will utilise the beBettor’s affordability API technology to ensure more comprehensive player protection.
Doing more to promote player safety
Casumo has held and participated in numerous gambling initiatives over the past two years. In November 2019, the operator raised £6,317 for GamCare through a shirt auction. This was part of its partnership with Championship side Reading.
During the same month, Casumo also sported the Casumo Cares logo on the Royals’ playing kit for Responsible Gambling Week (now known as Safer Gambling Week).