There are hundreds of online gambling brands out there, all claiming to bring something different to the table. It goes without saying that they’re all connected in that they offer punters and players the chance to make wagers online, but lots of these brands are more closely related than first meets the eye.
Many of the biggest gambling brands are overseen by larger companies that also run other online casinos, sports betting sites, poker and bingo sites. Some of these franchises aren’t difficult to spot, but many are much less obvious. Let’s take a look at some of the huge companies behind your favourite gambling brands.
GVC Holdings plc
|Headquarters: Isle of Man|
|CEO: Kenny Alexander|
|Revenue: 2.935 billion EUR (2018)|
|Number of Employees: 28000|
As one of the world’s largest sports betting and online gaming companies, you won’t be surprised to learn that GVC Holdings plc owns some of the biggest brands on the market. With licences in more than 20 countries around the world, GVC Holdings plc has a gambling brand to suit virtually every online gamblers’ expectations. Since its acquisition of Ladbrokes Coral Group plc in 2018, the company has become the UK’s biggest high street bookmaker as it buckles more huge brands under its belt. These are some of the top gambling brands powered by GVC:
As one of the UK’s best-established sports betting brands, Ladbrokes is an impressive name in the GVC portfolio. With more than 50 years in the gambling industry, Ladbrokes also operates in many markets around the globe. Sports betting is Ladbrokes’ main focus, though the brand also offers casino, bingo and poker options.
Another UK household name, Coral is one of the biggest sports betting brands out there. Like Ladbrokes, it’s well established both online and on the high street and, whilst it started out with sports betting markets, Ladbrokes customers can also enjoy casino games, bingo and poker.
bwin is one of Europe’s leading betting sites, specialising in online sports betting markets. At the forefront of sports betting markets in Germany, Belgium, France, Italy and Spain, bwin offers both pre-event and live betting markets on popular sports, as well as selected virtual sports markets. In addition to its sports betting offerings, bwin also has a selection of online casino and poker games.
Perhaps one of the UK’s best-known bingo brands, Gala bingo is popular has proved popular with online bingo players and at its brick-and-mortar venues. As well as providing an extensive selection of online bingo games and slots, online casino fans can also enjoy a variety of casino table and card games at Gala. This commitment to an all-round gambling experience has seen the brand win a number of industry awards since its launch in 2006, including those for its mobile offering and social responsibility.
Foxy Bingo is another one of the biggest names on the UK bingo market, with its fox mascot helping it stand out against competitors. With over 10 different bingo rooms, each with a selection of different games, it’s easy to see why this brand is such a hit. Not only can players chat among themselves, but there’s also the VIP program, as well as an impressive selection of online slots and casino games.
Having launched in 2001, partypoker was among the first online poker sites and remains one of the most recognised online poker brands in the industry today, though the site now has both casino and sports betting verticals too. While it has a particular focus on the UK market, partypoker operates in multiple countries across the world, with dedicated networks for French and Italian players.
GVC Holdings plc has a range of other brands that operating around the globe:
- Gala Casino
- Gala Spins
- Foxy Casino
- Gioco Digitale
- Cheeky Bingo
- Casino Las Vegas
- Casino King
|CEO: Itai Pazner|
|Revenue: 540.6 million USD (2018)|
|Number of Employees: 1350|
As a frontrunner of the gambling industry since 1997, it’s hardly surprising that 888 Holdings has a few different brands in its repertoire. Having recently acquired BetBright sportsbook, 888 Holdings is spanning its reach even further across the gambling industry. Whether you’re a fan of online casino, fancy a punt on sport, or you’re a dab hand at poker and bingo, this gambling giant has something for just about everyone. These are some of 888 Holdings best-known brands:
Launched in 1997, 888casino is one of the world’s biggest online casino sites. This online casino offers a wide range of games, including the likes of slots, blackjack and roulette, as well as an extensive selection of live casino games, to its 25 million registered users in 13 different countries. The site also boasts a range of exclusive games that aren’t available at other casino sites, which gives its edge over competitors. 888casino has been recognised for its longstanding success, having received multiple industry awards over the years, including Gaming Intelligence’s Casino Operator of the Year 2015, Global Gaming Awards’ Digital Operator of the Year 2014 and TotallyGaming Awards’ Best Online Casino of the Year each year from 2005 to 2012, to name just a few.
Not only does 888sport offer a huge variety of sports betting markets, this sportsbook boasts a range of additional features, such as the betting iCard and the Cash-In feature that shows how much your bet is worth at any point in time. Launched in 2008, 888sport also provides live betting odds, live streaming and TipsNewsViews, providing betting tips and previews for sports betting fans. Each of these factors makes 888sport much more than your run-of-the-mill online sportsbook.
888poker sits amongst the top poker sites due to its range of innovative features, such as PokerCam, 3D poker and TeamsPoker tournaments. While 888poker does offer full functionality via its instant-play apps for iOS and Android, players can also download the full poker platform for desktop. With games covering a wide range of poker variations, including a range of Pot Limit, Fixed Limit and No Limit Games, there are plenty of options for all online poker fans across the 13 countries in which 888poker operates.
This bingo site offers players the full range of bingo games, including a vibrant chat room to enhance the community experience that online bingo players love. Launched in 2010, 888bingo is relatively new to the game, but it still offers an impressive array of bingo options, including progressive jackpot games, as well as slots and scratch cards.
It’s the personalised feel of 888ladies that gives it the edge and, since it underwent a makeover in 2014, the site is specifically geared towards female bingo players. However, 888ladies offers more than bingo and online slots, giving players the chance to enjoy a range of other casino games, such as roulette and blackjack too.
While these brands all follow the eponymous 888 formula, there are some others that don’t:
777Casino veers away from the classic 888 look, instead evoking a 1950s Americana feel. This retro-themed online casino site offers players a combination of optimism and nostalgia, yet doesn’t compromise on the quality of its games and massive jackpots on offer. The casino design might hearken back to the 50s, but it certainly lives up to today’s technological expectations, with an impressive range of authentic live dealer games.
The name of this bingo site makes it harder to identify as a part of 888 Holdings, but this platform has been powered by the group since 2008. Offering online bingo players a huge choice of both fixed and progressive jackpot games, Wink Bingo is one of the best-known bingo brands on the market. Like many online bingo platforms, Wink Bingo has a selection of slots alongside its bingo games, but this site goes one step further with Slingo, combining the two games to make for a unique outcome.
Obviously related to the Wink Bingo brand, both in terms of name and design, Wink Slots is a softer version of an online casino than other 888 casino brands. While slots and live casino games are its main offerings, its new player welcome bonus and promotions certainly give some of the more accomplished casino sites a run for their money.
Other gambling brands under the governance of 888 Holdings:
- Bingo Fabulous
- Tasty Bingo
- Posh Bingo
- Red Bus Bingo
- Bingo Street
The Stars Group
|CEO: Rafael Asheknazi|
|Revenue: 1.3 billion USD (2017)|
|Number of Employees: 4,500|
The Stars Group is a global leader in online and mobile gambling, offering real and play money poker as well as gaming and betting options to its customers around the world. Licensed in 21 jurisdictions and with some of the world’s biggest gambling brands under its belt, it’s easy to see how The Stars Group has enjoyed such success. This success has only increased since The Stars Group bought Sky Betting & Gaming in 2018, expanding its gambling offerings even further. These are some of the names owned by The Stars Group.
As the world’s largest poker site, PokerStars runs some of the most prestigious online poker series out there. Founded in 2001, this site offers a vast selection of real money and play money poker games, making it the first choice for beginners and top players alike.
Offering a wide range of sports betting markets and unique features, BetStars is a popular choice for millions of bettors around the world. This brand has recently seen particular success in the US, where more and more states are moving to legalise sports betting. Given its link to PokerStars, BetStars customers have the added benefit of using the same wallet to bet on sports and poker, which makes online gambling super convenient.
Sky Betting & Gaming
Bought by The Stars Group in 2018, Sky Betting & Gaming (SBG) is the UK’s top mobile-led betting and gaming brand. Its diverse gaming offering has made it a number-one choice for customers in the UK, Ireland and across Europe. Founded in 2000, SBG was among the first gambling operators to recognise the potential in online and mobile gambling and now has five main subsidiaries: Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker.
The Stars Group also runs a number of other well-known gambling brands:
- PokerStars Casino
- PokerStars Live
- Full Tilt
|CEO: Henrik Tjärnström|
|Revenue: 907.6 million GBP (2018)|
|Number of Employees: 1,400|
Since its launch in 1997, Kindred Group has worked behind 11 of the most prominent gambling brands in Europe. As a result, it has established itself as one of the world’s biggest gambling companies. Let’s take a closer look at some of the gambling brands in the Kindred Group.
Few casino brands are more recognisable than 32Red, available in a number of different markets across the globe. However, this brand offers more than just online casino gaming. 32Red also has 3 bingo rooms, online poker and sports betting in its repertoire, offering up something for just about everyone.
Unibet is the one-stop-shop in the Kindred Group, with betting markets for a whole host of sports as well as an online casino, poker and bingo. If that’s not impressive enough, Unibet operates in 20 different languages across 100 different countries. However, even on this large scale, it’s clear that the brand has a customer-first focus with its ‘By Players, For Players’ promise. Having won various rewards for its sportsbook platform, poker platform and social responsibility, Unibet has gained plenty of recognition for its efforts since its launch in 1997.
Founded in 2002, Roxy Palace casino gives its players the royal treatment when it comes to online casino games. With over 500 games to choose from, all of which are powered by Microgaming, Roxy Palace certainly doesn’t leave you wanting more. From slots to roulette and blackjack, there’s no shortage of options at Roxy Palace- the casino even has a range of live dealer casino games to take your online casino experience to the next level.
Kindred Group also has a big presence in the Nordics and Central Europe:
- Bohemia Casino
- Maria Casino
- Vlad Cazino
Flutter Entertainment plc
|CEO: Peter Jackson|
|Revenue: 1.873 billion GBP (2018)|
|Number of Employees: 7503|
Formerly Paddy Power Betfair plc, Flutter Entertainment oversees some of the best-known, household name gambling brands on today’s market. With 6 million customers in over 100 markets around the globe, it’s fair to say that Flutter plays a pretty major role in the world of online gambling. Here’s a look at the big gambling brands run by this gambling giant:
Providing online and retail gambling to customers in the UK and Ireland, Paddy Power is one of the biggest brands on the gambling market. Famous as the first sports betting brand to launch a mobile app, Paddy Power prides itself on its customer-first approach. The brand also has a self-proclaimed mischievous personality, evident from its social media activity, which helps it stand out against competitors.
With global coverage of online sports betting markets and its market-leading betting Exchange that allows for peer-to-peer sports betting, Betfair is one of the world’s top online sportsbooks. Bettors can offer and request odds to and from other gamblers and make lay bets on the Exchange, which can up your chances of landing some returns. While the Betfair sportsbook is impressive, this site isn’t just about sports betting- there’s an extensive online gaming selection, from slots and casino table games to arcade games and online bingo.
Fanduel has played a prominent role in daily fantasy sports in the US for many years, establishing its name as an industry leader. Since the legalisation of US sports betting in 2018, it became one of the first brands to also offer both online and retail sports betting to US bettors.
As one of the few US horse betting platforms, offering horse racing betting markets in over 30 states and handling over $2 bn in bets every year, TVG is yet another impressive brand in Flutter’s portfolio. In addition to its betting platform, TVG also broadcasts live horse racing events to over 40 million US homes, offering US horse racing fans the best of both worlds.
Flutter Entertainment plc also oversees big gambling names outside of the UK and US gambling markets:
The Rank Group plc
|Headquarters: Maidenhead, UK|
|CEO: John O’Reilly|
|Revenue: 961 million GBP (2018)|
|Number of Employees: 9,744|
Entertaining Britain since 1937, The Rank Group plc started out with motion pictures and is now a pretty big deal in the gambling industry. Having bought Stride Gaming plc for around £115 million in June 2019, the company has expanded its scope beyond its three primary gambling brands, now operating in virtually every avenue of gambling.
Grosevenor is the UK’s leading multi-channel gambling operator, covering pretty much all bases when it comes to online casino. Grosvenor also has a comprehensive selection of online sports betting markets. In addition to its UK presence, this brand operates two unbranded casinos in Belgium.
If you’re a bingo fan, you’ll have likely heard of Mecca Bingo. With a multi-channel and community-based approach, Mecca Bingo is a massive bingo brand in the UK market. However, this gambling giant offers more than just bingo: online players can also enjoy a variety of slots games with Mecca Bingo.
It’s the approach to treating all players like royalty it that makes Regal Wins Casino stand out against other casino sites on the market. With just about every online casino game there is, as well as scratch cards and arcade games, you won’t be short of options.
Aspers Online casino is one of the biggest names on the gambling market. Casino fans can enjoy a vast selection of games, including live dealer titles, and Aspers has even gone as far as dedicating a whole area of its site to Novomatic casino games. This makes it easy for players to jump right in and play their favourite titles in just a matter of clicks.
Spin and Win
The name of this casino site might suggest that it’s all about slots, but Spin and Win actually caters for all online casino players. Of course, there is an impressive selection of online slot games, but players will also be able to choose from roulette, blackjack and live casino games. Launched in 2012, Spin and Win is relatively new to the online gambling world, but it’s a popular option for many casino fans, thanks to its mobile compatibility.
Lucky Pants Bingo
Lucky Pants Bingo brings a vast selection of online bingo games to its growing fan bases in the UK, Europe and Canada. There’s plenty of fun to be had at this bingo site, where players can enjoy many bingo options alongside online slots and casino games. Lucky Pants Bingo, which prides itself on its customer-friendly approach, even offers super-fast Turbo Bingo – perfect if you want a quickfire game.
Together, Rank Group and Stride Gaming have a fair share of other big gambling brands:
- Bella Casino
- Magical Vegas
- Kitty Bingo
- Bingo Extra
- King Jack Casino
- Giveback Bingo
- Lucky VIP Casino
Gamesys Group plc
|Headquarters: London, UK|
|CEO: Lee Fenton|
|Revenue: JPJ 216 million GBP (2018)| Gamesys 287.2 million GBP (2018)|
|Number of Employees: Unknown|
Gamesys Group plc as we know it is pretty new to the game, having been established when Jackpotjoy Group plc bought Gamesys Ventures in June 2019. Between the two groups, they’ve accumulated some impressive awards over the years for a range of different business achievements. Here are some of the brands under the Gamesys Group plc remit:
Since its launch in 2001, Jackpotjoy has become one of the UK’s best-recognised online gambling sites. Operating in both the UK and Sweden, this site spoils online bingo fans for choice. Jackpotjoy has won various awards over the years, including the prestigious WhichBingo Best Online Bingo Site in 2015.
As you might have guessed, every game at this casino site is MONOPOLY-themed. This online casino boasts a range of online slots, casino games and poker, as well as a selection of MONOPOLY games that are exclusive to the site.
Virgin Casino brings the world of online gambling to New Jersey casino fans. Offering a range of online slots, casino games and 90-ball bingo games, there’s plenty to choose from. Virgin Casino players can also benefit from the site’s Community Jackpot, which rewards all recent players when one person hits the jackpot- you don’t need to be online when they win, you just need to have played real money games in the past hour!
These gambling brands are also overseen by Gamesys Group plc:
- Virgin Bet
- Tropicana Atlantic City
With such a wide range of brands overseen by these huge companies, players and punters are spoilt for choice when it comes to reliable online gambling sites. Thanks to the decades of industry experience between each of these names, you can rest assured that teams are using their expertise to create the safest, most secure and most user-friendly online gambling sites out there. This is especially reassuring if you’re signing up to a brand new gambling site, as you’re safe in the knowledge that the companies behind them put customer experience, safety and compliance at the forefront of what they do.