The move intends to advise Twitter users on how they can limit the amount of gambling-related content they see on the platform.

The UK Gambling Commission has partnered with social media giant Twitter in a bid to inform users of how they can limit gambling-related content appearing across the platform.

The guidance informs Twitter users of how they can use the site’s safety tools and settings to restrict exposure to gambling-related content and advertisements. This includes turning off notifications from certain accounts, using the mute feature and managing profile ‘interests.

Last October, UKGC chief executive Neil McArthur raised concerns regarding the exposure of gambling adverts, which have the potential to reach millions of people on social media, to young people and vulnerable adults.

McArthur said: “Advertising spend has surged over recent years with young people and vulnerable adults being exposed to significant levels of online gambling adverts and via social media.”

“This level of exposure is a concern and I have challenged the industry to quickly accelerate opportunities to reduce the amount of advertising seen by young people, children and vulnerable adults across all digital platforms.”
“Whilst we work on a plan which sets out new standards for how the industry will embrace advertising technology, I hope that this guidance will play a role in helping consumers to limit the gambling-related content they see on Twitter.”
Twitter is the first social media site to agree to work with the UKGC on the initiative. The regular has stated that it is looking to work with other social media platforms to produce similar guidance throughout this year.

Katy Minshall, Twitter’s Head of UK Public Policy, commented: “Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported.”

“With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.

“We also continue to work with industry partners on tools to support their responsible advertising priorities. We’re happy to partner with the Gambling Commission in providing those on Twitter with information on the tools and controls they can use to manage their experience.”