Sports betting platform supplier Scientific Games has announced that its operators saw “record-breaking” betting volume for the recent Cheltenham Festival. 

The supplier supports some of the largest operators on the market, including William Hill. 

The Cheltenham Festival also enjoyed high viewership figures, but of course the event having been played behind closed doors likely contributed to the broader volume of viewers. 

How did the platform perform?

Scientific Games reported a 53% increase in betting activity across the OpenSports platform during the event. Besides William Hill, other major betting sites – such as Flutter Entertainment’s Paddy Power and Betfair, and Entain’s Ladbrokes and Coral – use the software. 

During the week, Scientific Games also announced “100% platform stability”. 

Betting figures totalled 70 million across all operators using OpenSports. Overall stakes increased year-on-year too, with the £7.50 Each Way singles average representing a 34% increase on 2020’s event. 

Account transactions also rose annually by 40%. The four-day festival saw 470 million such transactions take place, and one operator on the platform processed 34,000 bets every minute. 

“These figures further demonstrate the power of our platform” 

Scientific Games Senior Vice President for Sportsbook, Keith O’Loughlin, shared his thoughts on the platform’s performance.

“These figures further demonstrate the power of our platform, with its scalability and reliability once again delivering high-level performance across one of the biggest sporting events,” he said.

“Despite the significant increase in activity, it was very much business as usual as our team and technology coped under the huge demand from bettors. Our job is to give our operator partners the confidence that they can deliver a great service and grow their business without the worry of system downtime.”  

O’Loughlin went on to add: 

“This year’s Festival saw betting behaviour evolve and more players than ever before embrace the online space. The average stake levels indicate the recreational and entertainment value of this racing event and we’re proud of the role OpenSports has played during the Festival in offering such a wide audience a truly entertaining experience.”

Cheltenham Festival breaks records elsewhere too 

Last week, it was revealed that the horse racing festival in Gloucestershire attracted 1.1 million viewers, which was a record. At its peak, 1.5 million watched the Champions Hurdle. 

Numerous factors were attributed to these figures. The first was that there were no spectators this year; last year’s event was one of the last in the UK to be played in front of a full house before coronavirus restrictions were enacted. 

Another contributing factor to the record numbers was the number of people either working from home or furloughed due to the pandemic.