The Safer Online Gambling Group (SOGG) has received ISO 9001 accreditation, which is given to companies committed to a “continual improvement” and “delivering high-quality services and products”.

The group, founded last year, has partnered with iGaming names such as GVC Holdings and Ladbrokes to promote responsible online gambling.

Initiatives that SOGG has been involved in include creating digital therapy tools, among others

Happy with the recognition 

SOGG CEO and Co-Founder Adam Bradford shared his thoughts on receiving ISO 9001 accreditation:

“There is a lot of change afoot in gambling regulation and in the sector from every perspective, but our drive and focus is around advancing much needed digital solutions which bring together stakeholders and make for a safer gambling experience for all.”

Involved in numerous initiatives

Adam Bradford co-founded SOGG last year with his father, David. The group has partnered with GVC Holdings for the ‘Changing for the Bettor’ campaign, launched in January 2019.

One part of the campaign with GVC includes coming up with digital therapy tools. These intend “to stem gambling problems in the making and provide instant support to those suffering from gambling-related harm”.

In addition to his quotes above, Bradford said the below.

“Our partnerships and collaborations across the industry continue to grow, and I look forward to us continuing to support the sector as its journey continues in the UK and further afield.

“Having worked with bodies such as the Gambling Commission, Public Health England and an expert network of counsellors and former gambling addicts, we are providing key insight to help keep gamblers safe while playing. We hope now to be able to contribute further to the Gambling Commission’s national strategy and take our work further.

“SOGG continues to be a credible and trustworthy critical friend to the industry, but not afraid to campaign on behalf of families affected by a gambling addiction who are too often left without a voice.

“An excellent achievement”

SOGG Project Manager Ryan Bradford also shared his thoughts on receiving ISO 9001 accreditation.

“ISO 9001 Accreditation is an excellent achievement that demonstrates Safer Online Gambling Group’s continued commitment to provide quality care within the gambling sector.

“The ISO mark symbolises robustness within our processes and management and will be a great enabler for the organisation as we continue to work, support and prioritise those affected by gambling. We have a very exciting future which we will continue to drive alongside our partners within the industry.”