EveryMatrix gives up its UK licence for remote betting and casino operations following UKGC investigation.
Following the suspension of its UK licence earlier this month, EveryMatrix has announced its withdrawal from the UK market. The software supplier and white label provider will focus on its B2B operations, maintaining its licence for software provision, but is giving up its B2C licence for remote betting and casino operations.
EveryMatrix CEO, Ebbe Groes, said that the business is “unsalvageable” after the UKGC suspended its licence at the beginning of September. While the white label business operator hoped to resolve issues quickly, it was decided that withdrawing from the B2C market is the best option.
Websites affected by the decision include:
Having offered its UK white label solutions since 2014, it is only in recent times that the company has run into problems. Despite efforts to use its suspension as an opportunity to improve compliance in processes across its operations, evident in its partnership with beBettor, Groes says that white label business has been “irreparably damaged”.
However, Groes has said that the company will take positives from the decision. The CEO acknowledges that the UKGC’s decision is part of their mission to create a “substantially changed way of operating white label businesses in the future”.
The company “will use this highly unfortunate event as positive as [it] can and [it is] keen on maintaining EveryMatrix’s leading role as a provider in the B2B space”, Groes added. The company will continue to provide gambling software to other UK-licensed operators, an area in which the company has “tremendous growth in the past several years”.
EveryMatrix will also continue to operate in the other jurisdictions in which it is licensed.